WHY NOT Enterprises is an independent, award-winning design agency and creative consultancy with over 20 years of experience and a fine selection of international creatives.

Our expertise lies in conceptual design, communication design, interior design, hospitality design as well as in architecture and the 360 degree realization competence of these disciplines.

We are driven by our continuous engagement with contemporary culture, new technologies and sustainability: Creating connections between narratives and people, brands and communities, places and spaces. Always focused on creating design that strengthens identity and builds cultural credibility - beyond visual appeal.

In essence: Aesthetics for substance.

Anja Katharina Ziehmann

Anja Ziehmann is an interdisciplinary architect, interior designer, artist and creative director who works at the intersection of design, creative production and holistic project management and operates internationally.

With a Diploma in Architecture from Muthesius Academy of Fine Arts Germany and a Masters Degree in Scenography from Central Saint Martins College in London, following an appointment as Store Design Manager at KaDeWe Luxury Department Store, then Art Director at PCA Architecture Paris and Senior Project Manager Architecture at Isabel Marant Paris, Anja's visionary approach and concepts for retail and interior design have significantly shaped the retail landscape of multiple brands.

Her unique creative and aesthetic conviction, which favors boldness and spontaneity over convention and uniformity, brings a fresh perspective to artistic endeavors.

The result is a memorable and eye-catching design experience that is impeccably functional, enduringly sustainable and cutting-edge.

WHY NOT she established together with Héctor and is its creative mind.

Héctor Armando Rodríguez Rosario

Héctor Armando Rodríguez Rosario leads the areas of strategy and management consulting as well as operational business processes as co-founder at WHY NOT. His main responsibilities include client management as well as supervising, consulting and qualifying the company’s management in the areas of design, cultural projects, public relations, brand development such as creative processes.

With a degree in Business Administration from the UNIBE in Santo Domingo, rounded off with a Master’s degree in Public Management from the Universidad Complutense Madrid he looks back on more than 15 years of professional experience in business management and leadership as a hotel entrepreneur.

In addition, his roots lie in international geopolitical analysis, which keeps him constantly up to date with current world affairs and trends.

Héctor's main expertise involves his work as a network expert and liaison between different individuals and organizations. It is a great pleasure for him when collaborations emerge and growth occurs.

SERVICES

SERVICES

Services

Complex challenges and unique projects require a deep understanding of where we are starting from - and a strong defined vision of where we are going. That's why strategy is key to all our developments.

We also prioritize a deep understanding of materials, innovation and sustainable solutions, which are absolute essentials in today's world.

CORPORATE IDENTITY

We design corporate identities that are distinctive, contemporary and impactful.

Visual Identity I System and Language I Corporate Design I Business Cards & Papers I Brand Communication I Spatial Branding and Signage I Brand Activation and Social Media Campaigns


COMMUNICATION DESIGN

Design is not about surface. It is about substance. We create character defining media for analog, digital and spatial communication.

Websites I Catalogues I Brochures I Brand Magazines I Books I Product and Packaging Design I Motion I Animation and Film I Text and Content


INTERIOR - RETAIL - HOSPITALITY DESIGN - ARCHITECTURE

Space is communication, experience and memory. We create physical brand experiences for trade fairs, retail environments, hotel interiors, apartments,
houses and all kinds of spatial concepts. Scale, volume, purpose and requirements depend on the demands of our customers and the project itself.
Generally speaking, we follow our credo: the sky is not the limit.

Interior Design I Hospitality Projects I Temporary Architectures I Permanent Architectures I Brand Spaces I Exhibitions I 3D - Renders I Trade Fairs I Retail Design I Interactive Exhibits I Immersive Experiences I Apartments I Housing I Villas I Hotels I Restaurants I Public Buildings I ect.


CULTURE AND RELATIONS

For organizations and institutions seeking a stronger connection to communities, audiences and media, we initiate cultural collaborations and projects to achieve greater brand relevance. The focus here is also very much on sustainability and environmental footprint.

Culture Projects I Collaborations I Public Relations I Strategy & Storytelling I Social Media Presence I Creative Direction on Site

Please contact us.
We are open-minded and looking forward to talking to you.


All inquiries:
contact@why-not-enterprises.com